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Research papers

Achieving a strategic, integrated approach to corporate reputation measurement

This paper focuses on an integrated and holistic approach to reputation management.This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Raymond Heath
September 19, 2004
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Citation

Heath, R. (2004a, September 19). Achieving a strategic, integrated approach to corporate reputation measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/achieving-a-strategic-integrated-approach-to-corporate-reputation-measurement